Paid media, paid social and performance marketing for brands across the Levant, the Gulf and Europe.
Small by Choice. Directly Involved.
01 / About
Not An Agency. Not Trying To Be One.
Skan Studio is independent digital marketing and paid media by Alexandre Salamé, a specialist based in Beirut, Lebanon, with campaign experience across the Levant, the Gulf and Western Europe.
I work directly with brands on the strategy, planning, activation and optimization of their digital advertising, paid social, media buying and performance marketing. I take on a small number of accounts at a time so the work stays hands-on, decisions stay fast, and clients deal with the person actually responsible for their media rather than someone reporting on it.
Campaigns run across Meta and Instagram, TikTok, Snapchat, LinkedIn and ChatGPT Ads. Which platforms get used depends on the objective, the audience and the market, whether that market is Beirut, Dubai, Riyadh or somewhere further afield.
By Alexandre SalaméPaid Media Specialist · Beirut
02 / Services
Performance marketing, end to end. One specialist across strategy, buying and optimization, not a brief handed down a chain of departments.
Paid Media Strategy
Where the budget should go and why: objectives, audiences, channel mix and the split across platforms, agreed before anything launches.
Media Buying
Campaigns built, launched and run inside the ad accounts: structure, targeting, bidding and daily budget control.
Paid Social
Platform coverage across Meta, Instagram, TikTok and Snapchat, plus ChatGPT Ads and LinkedIn where the audience justifies it.
Performance Optimization
Creative and audience testing against live results, with spend moved toward what converts and away from what doesn't.
Reporting & Analytics
ROAS, CPL, conversion rate and cost of acquisition read as commercial signals rather than exported as a platform screenshot.
Digital Marketing Consulting
For brands who already have someone running ads: an outside read on account structure, spend efficiency and what to fix first.
03 / Markets
Levant → Gulf → Europe
Based in Beirut, Lebanon. Campaign experience across the Levant, the Gulf and Western Europe.
01
Levant
Lebanon
02
Gulf
Saudi Arabia
UAE
Kuwait
03
Europe
France
Luxembourg
Belgium
04
Elsewhere
Remote
04 / Why Work With Me
Why Work With Me?
Two ways to spend the same media budget. One of them puts five people between you and the person clicking publish.
The Agency
More people. More layers. More process.
01ClientStatus calls
02Account DirectorMeetings
03Account ManagerApprovals
04StrategistHandovers
05Media ManagerInternal process
06Junior ExecutiveReporting
07Your CampaignMore layers
Six handovers before
anyone touches your media.
Skan Studio
One person. One line. One accountability.
Client
Skan Studio
Your Campaign
Strategy
Media Buying
Optimization
Results
Zero handovers. The person planning it
is the person buying it, Alexandre Salamé.
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05 / Contact
Let's Make Your Media Work Harder.
Looking for an independent digital marketing specialist to plan and run your paid media? Tell me what you're working on, which markets you're trying to grow in, the Levant, the Gulf, Europe or further out, and what you need help with.
No sales team. No discovery-call maze. Your message comes directly to Skan Studio.
